Marketing

Paid
Advertising

Paid campaigns built with creative testing, clean funnels, and measurable acquisition.

Marketing

Paid Advertising

Paid campaigns built with creative testing, clean funnels, and measurable acquisition.

Capabilities

MarketingEcosystem

On-Page SEO

Technical SEO

Social Media Marketing

Paid Advertising

Analytics & Reporting

Solutions

Paid Ad Optimizations

Bespoke architectures engineered without compromise. We construct high-fidelity components and systems built to endure.

Target Audience Segments—— [ 01 ]
Creative A/B Experiments—— [ 02 ]
Tracking Conversions API—— [ 03 ]

Target Audience Segments

Setting up Custom Audiences, Lookalikes, and retargeting tracks based on product interaction data.

Creative A/B Experiments

Testing visual scripts, static graphics, and value hooks to find optimal CPC ad options.

Tracking Conversions API

Configuring server-to-server Conversions API and tags to capture conversion metrics accurately.

Philosophy

GrowthPrinciples

Marketing is not magic; it's math and psychology. Here is our strategic approach.

01 — Principle

Systems over random acts of marketing

Traffic is useless without a conversion mechanism. We build end-to-end funnels.

02 — Principle

Data over opinions

Every decision is backed by analytics, heatmaps, and clear attribution modeling.

03 — Principle

LTV over cheap clicks

We focus on acquiring high-value customers that stay, rather than vanity metrics.

04 — Principle

Continuous optimization over 'set and forget'

Campaigns decay. We constantly test creatives, copy, and audience segments to maintain ROAS.

Pipeline

The Optimization Loop

01Traffic Acquisition

Multi-channel intent capturing. Directing high-relevance traffic via targeted Technical SEO, organic rank dominance, and optimized Paid Search/Social ad creatives.

Technical SEOGoogle AdsMeta Paid Social

02User Engagement

03Conversion Engine

04Retention & LTV Loops

Impact

Measurement & Intelligence

CAC

Acquisition Cost

ROAS

Return on Ad Spend

LTV

Lifetime Value

CVR

Conversion Rate

Evolution

Server Tracking

A detailed side-by-side engineering diff showing legacy implementation paradigms refactored to conform to UNICX performance, modularity, and responsiveness standards.

facebook-capi.ts

typescript

Parsing code edits...

Legacy Solution

// Client side pixel event triggers
// Dropped by 40% of standard ad-blocker plugins
fbq('track', 'Purchase', { value: 99.00, currency: 'USD' });

UNICX Standard

// UNICX Server to Server Conversions API
import { FacebookAdsApi, ServerEvent, EventRequest } from 'facebook-nodejs-business-sdk';

export async function sendConversionEvent(orderId: string, val: number) {
  const serverEvent = new ServerEvent()
    .setEventName('Purchase')
    .setEventTime(Math.floor(Date.now() / 1000))
    .setCustomData({ value: val, currency: 'USD' }); // [!code highlight]

  const req = new EventRequest(pixelId).setEvents([serverEvent]);
  await req.execute();
}